OBJECTIVITY

Personal Project - Adidas

Winter 2018

Objectivity; Being in a state or quality of being objective.

Objective; Something that one’s efforts or actions are intended to attain or accomplish purpose to your target.

I find it hard to convey or word my interest in footwear or apparel while not having projects or sketches on this subject. Showing my thoughts and approach on footwear became the objective for the project.

Through disassembling and subtracting parts referenced from the Adidas Yung 1 model, the forms became not only a personal study but also a visual representation of me and my way of working.

Displaying the individual parts gives an insight for me what the thinking process could have been for the shoe.